As part of the seasonal promotions with the Western United States Agricultural Trade Association (WUSATA), a Thanksgiving dinner at the restaurant Jaso located in Mexico City was arranged
On-line seminars, which showed the overview of specific industries, allowed to increase the presence of interested companies in Mexican and Central American
Two culinary demonstrations were arranged in different universities of Mexico City, focused on the integration of blueberries and in products from western United States.
Trade missions to the western United States allowed to strengthen relationships between importers and buyers of fresh products in Mexico and exporters from the United States, such as importers in Oregon. In the picture, Mexican importers of fresh products in Oregon.
Exporters and distributors of Chilean wine gathered in a large wine tasting to learn regarding new labels and strengthen relationships with current marketers. Within the restaurant Hacienda de Los Morales, a pairing event was organized as well as a presentation of over 40 Chilean wineries. Different varieties were featured such as Carmenére and Late Harvest, which are […]
A multinational trade mission for kiwifruit, importers from Mexico, Argentina and Brazil travelled to New Zealand.
Zespri gave away a trip to New Zealand through a contest in alliance with Costco Mexico.
The Litehouse Dressings, an Idaho company of premium dressings and other food products, entered the Mexican market.
A pilot program was developed with Disney for a limited time with the objective of incentivizing children and families in Mexico to consume fresh products.
Fresh produce exporters from the United States were part of an interactive experience at the east frontier of Mexico in order to understand the procedures and requirements to effectively export to the market.
After a market research where one of the findings was that consumers in eastern Mexico were not familiar with Idaho potatoes – both origin and variety – a special promotion was scheduled with the category buyer and allowed each client to receive a free potato and a recipe booklet containing information after exiting the store.
Introduction of Chilean fresh fruit at the sales floor exhibition during the Chilean festival in HEB.