Success stories

Launching event for the Season of Zespri® in Mexico.

An event dedicated to the cheese lovers, where more than 34 media and bloggers enjoyed a creative sampling of California cheeses recipes.

During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.

Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.

From June 18th to June 23rd the Trade Mission for food distributors was held in Mexico City and Cancun. Nine companies from the Western US participated this year with categories of different products including wines, nuts, seafood, onions, dressings, among others. The Executive Chef of Imalinx was present in the event to make a culinary […]

Travel to California with Chef Da Silva de Sal and Dulce Artesanos.

City Club welcomed California dairy products and an introductory campaign was held.

The Dairy Council of California conducted a 3-month nationwide sampling program at 37 Costco membership warehouse clubs.  The goal was to increase the sale of 3 types of Rumiano cheeses, which are Dairy Council of California labelled.   As a general result, during the sampling days the sale increased by 99%, compared to the previous days without sampling.   

More than 20 media gathered at the Jaso Restaurant to receive autumn and welcome the Yellow Onions season with a tasting menu with this as the star ingredient.

At the beginning of September, the winners of the first California Raisins Bakery Contest in Mexico had the opportunity to attend the Culinary Institute of America in Napa, California along with a group of winning bakers and chefs from Asia and Europe. Cultivation fields were visited, grapes were harvested and packing plants were visited.

The month for potato lovers was held by Idaho Potatoes.

Zespri participated in the second edition of the massive Yoga for Peace event in Mexico.