Chilean Festival in HEB
Introduction of Chilean fresh fruit at the sales floor exhibition during the Chilean festival in HEB.
Zespri gave away spifes to soccer fans
Zespri created one of the most successful direct marketing campaigns in Costco’s magazine Contacto.
Chilean Fruit Contest
A national contest in 2006 with Chilean peaches, plums and nectarines in Soriana supermarkets with ASOEX transformed the life of a loyal customer. The contest, sponsored by LanChile, consisted in sending a recipe with the fruits, a reason to travel to Chile and a purchase ticket. This contest granted the winner, María Eugenia, a 2 weeks holiday in […]
Alliance with Body Pump Les Mills and Zespri kiwifruit
In alliance with Les Mills, a physical conditioning company, more than 1,000 trainers became spokesmen of Zespri kiwifruit.
Children’s Workshop with Zespri kiwifruit and T-fal
A children’s cooking class was carried out thanks to the alliance between Zespri kiwifruit and T-fal.
Centenary of the kiwifruit’s arrival to New Zealand
In 2004, the centenary of the arrival of the kiwifruits to New Zealand from China was celebrated, and media from Asia, Europe and America participated in the program.
Magazine Publication on Tecnomercado
The magazine Tecnomercado published an article on Chilean fruit in foreign markets regarding the campaign undertaken in Mexico.
Market Research about Mexican Consumer Purchasing Patterns
Imalinx conducted a market research about the purchasing patterns of the mexican consumer with main focus on Chilean fruits