As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online.
Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers.
For every online purchase of fruits and vegetables at the participating stores they were given a single box of kiwifruit Zespri® Sungold. The aim of this campaign was for more consumers to know this variety of Golden pulp, sweet taste and full of vitality and to encourage their consumption.
