In conjunction with Jhon´s Pizza, a menu promotion was held on the pizzas sold at the 2 points of sale at the stadium.  Both brands had a reach potential of 36, 000 people in each of the games played.  

Since the promotion, the increase in sales volume of Mozzarella Cheese was 25% per month.  Due to this menu promotion, Jhon’s Pizza is evaluating the opening of its eighth restaurant within the area where the stadium is located. 

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