Back to School Campaign
A whole program was developed for Zespri in the back to school season to introduce its products in new regions.
Third Master Baking Seminar of California Raisins
The Third Master Baking Seminar was organized in Mexico City with speakers Didier Rosada and Juan Manuel Martinez Solarte.
Zespri in Waze!
Due to the success of previous geolocation campaign with Zespri kiwifruit at Waze, this year we decided to implement the campaign in Mexico. The strategy of the campaign was based on a system of geolocation of Waze, same that allowed the users to identify the nearest points of sale of Zespri kiwifruit. Users had the option to choose these […]
Zespri supported to the Mexico National Rugby Team
Zespri kiwifruit SunGold was the half time snack that recharged the energy and vitality of the “Serpientes” women’s team of the Rugby Mexican Federation.
Spread the word about Zespri® Media Tours in Mexico
During the 2018 season, representatives of Zespri® Kiwifruit in Mexico met with regional media in Chihuahua and Monterrey to give interviews and advertise the value of Zespri® Kiwifruit. As a result of the interviews, it was possible to reach an audience of 918,230 consumers, through television, radio and newspaper programs. Touching main topics such as the origin of […]
Launch of Dutch Conference Pears in Superama
For the first time in history, Walmart Mexico decided to offer a new fruit to its consumers: Dutch Conference Pears.
Starts the kiwi Zespri season in Mexico
Launching event for the Season of Zespri® in Mexico.
Cheese Lovers Fest
An event dedicated to the cheese lovers, where more than 34 media and bloggers enjoyed a creative sampling of California cheeses recipes.
Christmas special promotion with El Globo bakery
During the Christmas season a Co-branded campaign was carried out in order to promote Panettone and Fruitcake products labeled with California Raisins stamp.
First Zespri participation program in Waze
Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.
Western United States companies visit Mexico City and Cancun
From June 18th to June 23rd the Trade Mission for food distributors was held in Mexico City and Cancun. Nine companies from the Western US participated this year with categories of different products including wines, nuts, seafood, onions, dressings, among others. The Executive Chef of Imalinx was present in the event to make a culinary […]
Introduction of dairy products from California to City Club
City Club welcomed California dairy products and an introductory campaign was held.