Third Marymount Family Marathon with Blueberries
As part of the Marymount College tradition, the third family marathon was held at Chapultepec Park in Cuernavaca, Morelos. More than 500 families attended and enjoyed a day full of recreational activities. The participation of Blueberries had the objective of promoting this little fruit as a healthy snack and easy to combine.
Craft Beer Study
During the second quarter of 2015, Imalinx conducted a study throughout Mexico identifying the main consumer segments and the preferred type of beer depending on the region. The methodology of the study was carried out by visiting stores to know the availability and offer of products, as well as interviews with potential clients such as importers, owners of restaurants […]
Seminar for bakers of CANAINPA
Two seminars were conducted focused on bakers along with California Raisins and the National Chamber of the Baker Industry.
Bakery Seminar in Corbuse
A seminar of California Raisin was conducted for students of gastronomy
Seminar on Chilean Prunes
A seminar was held within the framework of the festival “Sabores de Chile” with the aim of exposing important information on exports and the plan of support to importers and wholesalers.
California Agriculture Department Delegation Visits Mexico
The Secretary of the California Department of Food and Agriculture, Karen Ross, visited Mexico with a delegation of 16 people from different sectors of food and agriculture. A tour was conducted in one of the most emblematic markets in Mexico City, “Mercado Jamaica”, also Imalinx coordinated special events with high profile guests, appointments in SAGARPA, ANTAD, Wal-Mart and a business panel with […]
Zespri’s Health Specialists Program
Zespri presented the both varieties of kiwifruit to health specialits with the aim to increase brand awareness with potential spokersperson.
Culinary Institutes Program in Mexico by Blueberry Council
The Blueberry Council through Imalinx coordinated a Culinary Institutes Program in renowned culinary schools located in Mexico City and Cancun.
Participation of California Raisins in ANTAD
As part of the program for trade servicing, Imalinx and the California Raisins Committee attended the National Association of Supermarkets and Department Stores (ANTAD, for its acronym in Spanish) in Guadalajara, Jalisco from the 11th to the 14th of March, 2014. The goal of attending the event was to create contacts focused on retail trade and the supply […]
International Blueberry Organization
Imalinx participated in the annual meeting of the IBO (International Blueberry Organization) talking about the blueberry market in Mexico.
Blueberries Council participates in Health Show “Salud y Bienestar”
For the first time, blueberries participated in the program of the consumer show “Salud y Bienestar” (Health and Well-being) to reveal the benefits of this small fruit.
Idaho in Costco Mexico
Through the Idaho Potato Commission, Imalinx contacted Idahoan Foods with the buyer of Costco.