Carrera McDonald’s 5K
As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal. The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race. […]
California Raisins Annual Recipes Contest
The Administrative Committee of California Raisins organized the first recipe contest, focused on students of gastronomy, chefs and bakers.
Zespri Sungold Kiwifruit Campaign in Happy Meal of McDonald’s Mexico
Zespri Kiwifruitfruit and McDonald’s joined efforts to develop a fruit promotion campaign included in the Happy Meal.
McDonald’s and Zespri Press Conference
A press conference was coordinated to promote the alliance of Zespri and McDonald’s Mexico. Presenting the scoop of Zespri Kiwifruits in the Happy Meal worldwide. National media interviewed Carol Ward, General Manager of Marketing at Zespri, and Félix Ramírez, Head of Corporate Communications at McDonald’s Mexico. In addition to this event, interviews with international media resulted […]
Participation of Zespri in Kids Emotion
Zespri participated in the Kids Emotion event.
Third Marymount Family Marathon with Blueberries
As part of the Marymount College tradition, the third family marathon was held at Chapultepec Park in Cuernavaca, Morelos. More than 500 families attended and enjoyed a day full of recreational activities. The participation of Blueberries had the objective of promoting this little fruit as a healthy snack and easy to combine.
Craft Beer Study
During the second quarter of 2015, Imalinx conducted a study throughout Mexico identifying the main consumer segments and the preferred type of beer depending on the region. The methodology of the study was carried out by visiting stores to know the availability and offer of products, as well as interviews with potential clients such as importers, owners of restaurants […]
Seminar for bakers of CANAINPA
Two seminars were conducted focused on bakers along with California Raisins and the National Chamber of the Baker Industry.
Bakery Seminar in Corbuse
A seminar of California Raisin was conducted for students of gastronomy
Seminar on Chilean Prunes
A seminar was held within the framework of the festival “Sabores de Chile” with the aim of exposing important information on exports and the plan of support to importers and wholesalers.
California Agriculture Department Delegation Visits Mexico
The Secretary of the California Department of Food and Agriculture, Karen Ross, visited Mexico with a delegation of 16 people from different sectors of food and agriculture. A tour was conducted in one of the most emblematic markets in Mexico City, “Mercado Jamaica”, also Imalinx coordinated special events with high profile guests, appointments in SAGARPA, ANTAD, Wal-Mart and a business panel with […]
Zespri’s Health Specialists Program
Zespri presented the both varieties of kiwifruit to health specialits with the aim to increase brand awareness with potential spokersperson.