E-commerce Campaign with Superama and Zespri SunGold
As part of the Retail Marketing campaign with Superama, Zespri joined the initiative to be the first fruit to have a e-commerce campaign with giveaway at Superama online. Twenty Superama stores in Mexico City were selected in 4 different weeks of the season, to send 9 000 gift boxes to consumers. For every online purchase of fruits and vegetables at the participating stores they […]
Trade Mission for American buyers
Five companies of the Western United States visited Cancun and Mexico city with the objective to meet with the potential buyers of food products of added value and establish business relationships in order to introduce their products on the Mexican Market.
Trade Mission for Latin America buyers
Carried out the commercial mission of buyers from Mexico, Colombia and, Chile for value added products at Washington and California with the Western United States Agricultural Trade Association. Participants had the opportunity to meet with more than 30 suppliers from the region with the objective of establishing business relationships.
4th Master Bakery Seminar of California Raisins
The 4th Master Baking Seminar took place in different cities of Mexico to share the benefits for consumption and use of their products.
Local Pizza Promotions
Imalinx developed a strategy to increase the use of California Cheeses at local Pizzerias in different regions of the Country.
Potato Lover’s Month
For the first time in Mexico, the campaign “Potato Lover’s Month” was held with regional retail chain: Calimax.
Menu Promotion at Six Flags Mexico
Conducted promotional activities with the Six Flags Amusement Park.
Promotion of Pizzas at Xolos Stadium
The Real California Milk Seal was present at Xolos Stadium in Tijuana with two points of sale at Jhon´s Pizza, as the stadium’s exclusive brand of pizza.
Annual Baking Contest in Expo Gastronomica
California Raisins Annual Baking Contest was held during the trade show Expo Gastronomica.
Calimax convention
California Milk Advisory Board participated in the first Calimax Convention.
Halos Mandarins Campaign at Walmart and Superama.
Campaign development for Wonderful Halos Mandarins with retail marketing activities and sampling days at Walmart and Superama stores.
1st California Dairy Contest
IImalinx celebrated the first Real California Milk contest in Mexico with the aim of involving and developing culinary professionals from the country in the world of California dairy farms.