Success stories

The Dairy Council of California conducted a 3-month nationwide sampling program at 37 Costco membership warehouse clubs.  The goal was to increase the sale of 3 types of Rumiano cheeses, which are Dairy Council of California labelled.   As a general result, during the sampling days the sale increased by 99%, compared to the previous days without sampling.   

More than 20 media gathered at the Jaso Restaurant to receive autumn and welcome the Yellow Onions season with a tasting menu with this as the star ingredient.

At the beginning of September, the winners of the first California Raisins Bakery Contest in Mexico had the opportunity to attend the Culinary Institute of America in Napa, California along with a group of winning bakers and chefs from Asia and Europe. Cultivation fields were visited, grapes were harvested and packing plants were visited.

Zespri participated in the second edition of the massive Yoga for Peace event in Mexico.

Media tour to share with consumers thru international bloggers, the process whereby an Idaho potato passes through to reach the table.

The first Master Bakery Seminar was taught by Craig Ponsford, professor at the Higher Institute of Gastronomy.

Media and gastronomy bloggers enjoyed breakfast made with both varieties of kiwifruit Zespri: SunGold and Green.

As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal.  The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race.  […]

The Administrative Committee of California Raisins organized the first recipe contest, focused on students of gastronomy, chefs and bakers.

Zespri Kiwifruitfruit and McDonald’s joined efforts to develop a fruit promotion campaign included in the Happy Meal.

A press conference was coordinated to promote the alliance of Zespri and McDonald’s Mexico. Presenting the scoop of Zespri Kiwifruits in the Happy Meal worldwide. National media interviewed Carol Ward, General Manager of Marketing at Zespri, and Félix Ramírez, Head of Corporate Communications at McDonald’s Mexico. In addition to this event, interviews with international media resulted […]

Zespri participated in the Kids Emotion event.