We participated in the Food and Wine Festival at the Hipódromo de las Américas in Mexico City on Saturday, November 16, and Sunday, November 17, 2024 promoting Real California dairy products through tastings. This festival is recognized as one of the most important gastronomic events of the year, offering a diverse program of activities where over 1,100 attendees enjoyed food and beverage pairings, and learning about high-quality products.
Our booth was a highlight of the event, thanks to the tastings conducted by Chef Poncho Hernández, who captivated attendees with his innovative recipes such as mozzarella compote and appetizers. We also distributed promotional items, such as fans and tote bags customized with the Real California Milk seal, effectively capturing the public’s attention and strengthening brand recognition.
We had a presence in three key locations: the general tasting area, two VIP sections, and a Photo Opportunity spot, perfect for branded photo moments. Interest in our products was significant, particularly in the ice cream, as many attendees inquired about where to purchase it. This success underscores the value and quality of Real California products in the market.
