Imalinx successfully represented the United States Popcorn Board at the prestigious Expoalimentaria trade show in Lima, Peru, which took place from September 23 to 26. The objective of the mission was to assess market opportunities and engage with key industry players. During the event, the United States Popcorn Board hosted a dedicated booth that served as a central point for interaction, allowing Imalinx to distribute product samples directly to consumers and generate interest in high-quality U.S. popcorn. Furthermore, the delegation conducted several targeted meetings with relevant members of the Peruvian food and distribution industry, gathering critical insights into the local supply chain and consumer preferences.
The visit underscored the significant and growing demand for popcorn (or canchita) in the Peruvian market. Local trends, particularly the post-pandemic surge in home entertainment and the increasing adoption of streaming platforms, have driven a robust “movie night at home” culture, directly boosting consumption. The market analysis confirms that while there is domestic production, it does not fully meet the total demand, creating a clear opportunity for high-quality imported products like U.S. popcorn. The expansion of e-commerce and the established network of both supermarkets and wholesale distributors provide clear and accessible channels to introduce and scale the U.S. product offering.
