On March 24, four distinguished companies from the southern United States members of SUSTA and specialists in grocery and dairy products participated in the event, showcasing their product offerings. The participating companies were: 

  • Magic Seasoning Blends 
  • Mercator, Inc. 
  • AGRI 
  • Colgin 

Their participation was key in highlighting the quality and diversity of Southern U.S. products, generating new business opportunities and establishing valuable connections with potential buyers. 

Also participating in this 2025 edition were companies from the Western United States, represented by WUSATA. Eight companies showcased a wide range of products, including dairy, fresh produce, nuts, cocktails, and groceries. These companies included: 

  • Cal Ranch, Inc. 
  • Best Buy Grocers, Inc. 
  • BeanVIVO by Vivotribe LLC 
  • Mixed Nuts 
  • Ochoa’s Quesería LLC – Don Froylan Creamery 
  • Little Toad Creek LLC – Little Toad Creek Brewery & Distillery 
  • Owyhee Produce 
  • Eggs Unlimited LLC 

In addition, the Idaho Potato Commission (IPC), representing growers and packers of Russet potatoes in the state, actively participated in the ANTAD trade show, held in Guadalajara, Mexico. The main goal for all attending companies was to meet with key importers and distributors to build and strengthen commercial relationships that support their growth in the Mexican market. 

American Pistachio Growers participated for the first time with its own stand at Expo ANTAD 2025 in Guadalajara, Jalisco. This trade show is a key meeting point for the retail sector, wholesalers, and distributors in Mexico and Latin America. 
During the event, APG executives and the Imalinx team held successful meetings with key companies, consolidating strategic partnerships with: 

  • OKKO Superfoods 
  • Surtidora del Bajío 
  • Grupo Cimarrón 
  • Mr. Pistachio 
  • Grupo Premier 
  • Dualmex 

These meetings helped strengthen the presence of American Pistachios in the Mexican market, both in traditional retail channels and in new value-added product offerings. 

Imalinx was responsible for designing and building the booths for the three organizations within the U.S. Pavilion, as well as coordinating and supporting the business meetings between the companies and key retailers, importers, and distributors. 

Participation in this year’s ANTAD show proved highly productive, helping companies advance their internationalization efforts and strengthen their presence in Mexico. Thanks to effective organization and a strategy focused on in-booth product tastings, SUSTA and WUSATA companies met with over 50 key contacts, while IPC connected with more than 10 new clients, with whom business relationships and agreements are already underway.