Zespri kiwifruit participated in the national television program “Viviana en tu cocina” as part of the public relations program in Costa Rica.
Imalinx implemented a television campaign with TV Azteca with the objective of promote consumption of US kernel popcorn.
As part of the marketing program for California pomegranates, simple recipes were developed for media and opinion leaders in consumer groups.
Menu elaborated by two renowned chefs, inspired on blueberries and available during a whole month at restaurant Jaso in Mexico City.
Imalinx achieved to position blueberries as a versatile and added value product with a “more than just for muffins” approach. On joint efforts with the renowned chef, Paulina Abascal, an integral campaign was developed with participation on television programs, radio and magazine articles. In alliance with the magazine “Pasión por la Cocina” a contest was […]
In 2004, the centenary of the arrival of the kiwifruits to New Zealand from China was celebrated, and media from Asia, Europe and America participated in the program.