Mexican Pizza Championship
Real California Milk Mexico sponsored the fourth edition of the Mexican Pizza Championship 2018.
Real California Milk Media Tours in Mexico
During the 2018 season, representatives of the Real California Milk brand in Mexico met with regional media in Monterrey, Cancun and Tijuana to give interviews and advertise the added value of the Real California Milk certification label on dairy products made with milk 100 % of cow milk. There were 20 interviews with television, radio and […]
Spread the word about Zespri® Media Tours in Mexico
During the 2018 season, representatives of Zespri® Kiwifruit in Mexico met with regional media in Chihuahua and Monterrey to give interviews and advertise the value of Zespri® Kiwifruit. As a result of the interviews, it was possible to reach an audience of 918,230 consumers, through television, radio and newspaper programs. Touching main topics such as the origin of […]
Starts the kiwi Zespri season in Mexico
Launching event for the Season of Zespri® in Mexico.
Cheese Lovers Fest
An event dedicated to the cheese lovers, where more than 34 media and bloggers enjoyed a creative sampling of California cheeses recipes.
Autumn Menu Dinner at Jaso Restaurant
More than 20 media gathered at the Jaso Restaurant to receive autumn and welcome the Yellow Onions season with a tasting menu with this as the star ingredient.
Potato harvest tour in Idaho for Latin American bloggers
Media tour to share with consumers thru international bloggers, the process whereby an Idaho potato passes through to reach the table.
Brunch for Media and Bloggers in the Zapote Restaurant with Zespri kiwifruit
Media and gastronomy bloggers enjoyed breakfast made with both varieties of kiwifruit Zespri: SunGold and Green.
McDonald’s and Zespri Press Conference
A press conference was coordinated to promote the alliance of Zespri and McDonald’s Mexico. Presenting the scoop of Zespri Kiwifruits in the Happy Meal worldwide. National media interviewed Carol Ward, General Manager of Marketing at Zespri, and Félix Ramírez, Head of Corporate Communications at McDonald’s Mexico. In addition to this event, interviews with international media resulted […]
Zespri Kiwifruit in “Viviana en tu cocina” TV programm
Zespri kiwifruit participated in the national television program “Viviana en tu cocina” as part of the public relations program in Costa Rica.
TV campaign with Popcorn USA
Imalinx implemented a television campaign with TV Azteca with the objective of promote consumption of US kernel popcorn.
Development of recipes with California pomegranates
As part of the marketing program for California pomegranates, simple recipes were developed for media and opinion leaders in consumer groups.