Cheese Lovers Fest
An event dedicated to the cheese lovers, where more than 34 media and bloggers enjoyed a creative sampling of California cheeses recipes.
Autumn Menu Dinner at Jaso Restaurant
More than 20 media gathered at the Jaso Restaurant to receive autumn and welcome the Yellow Onions season with a tasting menu with this as the star ingredient.
Potato harvest tour in Idaho for Latin American bloggers
Media tour to share with consumers thru international bloggers, the process whereby an Idaho potato passes through to reach the table.
Brunch for Media and Bloggers in the Zapote Restaurant with Zespri kiwifruit
Media and gastronomy bloggers enjoyed breakfast made with both varieties of kiwifruit Zespri: SunGold and Green.
McDonald’s and Zespri Press Conference
A press conference was coordinated to promote the alliance of Zespri and McDonald’s Mexico. Presenting the scoop of Zespri Kiwifruits in the Happy Meal worldwide. National media interviewed Carol Ward, General Manager of Marketing at Zespri, and Félix Ramírez, Head of Corporate Communications at McDonald’s Mexico. In addition to this event, interviews with international media resulted […]
Zespri Kiwifruit in “Viviana en tu cocina” TV programm
Zespri kiwifruit participated in the national television program “Viviana en tu cocina” as part of the public relations program in Costa Rica.
TV campaign with Popcorn USA
Imalinx implemented a television campaign with TV Azteca with the objective of promote consumption of US kernel popcorn.
Development of recipes with California pomegranates
As part of the marketing program for California pomegranates, simple recipes were developed for media and opinion leaders in consumer groups.
Tasting menu of blueberries at restaurant Jaso
Menu elaborated by two renowned chefs, inspired on blueberries and available during a whole month at restaurant Jaso in Mexico City.
Paulina Abascal as spokeswoman of blueberries
Imalinx achieved to position blueberries as a versatile and added value product with a “more than just for muffins” approach. On joint efforts with the renowned chef, Paulina Abascal, an integral campaign was developed with participation on television programs, radio and magazine articles. In alliance with the magazine “Pasión por la Cocina” a contest was […]
Centenary of the kiwifruit’s arrival to New Zealand
In 2004, the centenary of the arrival of the kiwifruits to New Zealand from China was celebrated, and media from Asia, Europe and America participated in the program.