Imalinx and the Southern United States Agribusiness Trade Association (SUSTA) coordinated the trade mission to Mexico City and Monterrey from October 7th – 10th. Three companies from different categories-snacks, groceries, beef jerky, and multivitamins-registered for the mission.
The mission included one-on-one meetings, supermarket visits, and educational sessions by Imalinx and the Farm Bureau to understand the market in each city. Each company had an average of 5 appointments in each city for a total of 41 meetings during the mission, all with buyers who have specific interest in the exporters.
The supermarket visits were in stores such as Costco, City Market, Chredaui, Ingredienta, HEB and Soriana. The companies were able to better understand their competition in Mexico, price range, indirect competition and different formats available in Mexico City and Monterrey.
