Idaho potatoes and California Raisins participate during Thanksgiving at P Gringo BBQ
During Thanksgiving, Idaho Potatoes and California Raisins participated in the Thanksgiving Day celebration event at P Gringo BBQ Warehouse in Polanco, Mexico City. In addition to being present with gifts, they stood out at a booth highlighting the many qualities and benefits of Idaho potatoes and California raisins. The menu for the day included juicy […]
Burrata Brunch CMAB
On November 28th, 2024 the California Milk Advisory Board (CMAB) hosted an exclusive burrata brunch in Mexico City, bringing together three media outlets, two renowned influencers, and five distinguished chefs. This event, organized in collaboration with the regional importer, aimed to strengthen connections with chefs from five prestigious restaurants. Attendees included media representatives from Reforma, […]
Food and Wine Festival CMAB
We participated in the Food and Wine Festival at the Hipódromo de las Américas in Mexico City on Saturday, November 16, and Sunday, November 17, 2024 promoting Real California dairy products through tastings. This festival is recognized as one of the most important gastronomic events of the year, offering a diverse program of activities where […]
Grapes sampling and digital promotions in Club retailers in Mexico
2024 was the first season in which Imalinx coordinated promotional activities for California grapes. Part of the program targeted major Club retailers, including Costco and Sam’s Club. At Costco, nationwide sampling events were held in 42 stores on November 14th, 15th, and 16th, with additional promotions in 16 top-performing locations on November 23rd. These events […]
Real California Milk and Popcorn USA participate in Granjaween 2024.
The California Milk Advisory Board and Popcorn USA participated in Granjaween 2024, event organized by the Granja de las Américas, located in the western part of Mexico City. The event brought together children and influencers, who shared a joyful moment celebrating both Halloween and Día de Muertos within the venue. The most exciting moment during the celebration was the costume contest, where participants wowed […]
TEDx San Ángel “Evolution”
On October 19th, 2024, CMAB participated at TEDx San Ángel “Evolution”, both as a sponsorship and with Michael Boccadoro as speaker, as a sustentability expert. TEDx San Ángel is a independent program of local events, part of TED Talks, a non-profit organization dedicated to spreading ideas. The event was in Teatro Centenario Coyoacán, around 400 […]
SEAFOOD SHOWCASE EVENT
Imalinx, in collaboration with WUSATA, organized a seafood tasting and technical demonstration event on October 16, 2024, showcasing nine varieties of wild-caught and sustainable seafood from the United States, provided by three companies and served in twelve canapé-style dishes. The event was supervised and supported by the Western U.S. Agricultural Trade Association. Among the 18 […]
U.S. companies from the South visit Mexico
Imalinx and the Southern United States Agribusiness Trade Association (SUSTA) coordinated the trade mission to Mexico City and Monterrey from October 7th – 10th. Three companies from different categories-snacks, groceries, beef jerky, and multivitamins-registered for the mission. The mission included one-on-one meetings, supermarket visits, and educational sessions by Imalinx and the Farm Bureau to understand […]
Seminar with Irving Quiroz and Gluten Morgen
On October 2024, the California Raisins Administrative Commitee participated in the first edition of the Sourdough Seminar with Irving Quiroz and Gluten Morgen, who is a renowned baker on social media with a total of 1.7 million followers. The course was aimed at people dedicated to baking. During the course, Chef Irving highlighted nutritional information, […]
Culinary school training with American rice
USRPA (US Rice Producers Association) , in collaboration with the Colegio Superior de Gastronomía, organized a training session for 6th-semester students who were taking the course on grains and seeds. The event was attended by 14 students and aimed to instruct them on the advantages of using American long-grain rice. During the session, two recipes […]
Players of life
Popcorn and CMAB participated as a sponsor in the event Restaurants Choice, organized by Players of Life, which awards the best restaurants in Monterrey and its metropolitan area. With the presence of international judges and more than 100 restaurateurs, including restaurant owners and directors of chains, the event focused on recognizing the best in each […]
GRILL MASTER 2024
We participated in Grill Master in Monterrey, Nuevo Leon, Mexico during the month of August promoting Idaho potatoes and the 3-pound HEB package. Grill Master is one of the most prominent and recognized events for barbecue enthusiasts in Mexico. It brings together the best grillers and a multitude of BBQ fans, creating the perfect environment […]