On January 18th and 19th, two activation days were held at Aztlán amusement park as part of a month-long campaign aimed at promoting informed popcorn consumption. The goal was to educate visitors about the origin, nutritional benefits, and everyday uses of popcorn. This campaign was seamlessly integrated with the park’s attractive menu of flavored popcorn options an initiative led by the park itself in collaboration with one of the popcorn distributors in Mexico.
Throughout January, the campaign maintained a strong presence across the park with branding featured on popcorn stand frames, food menu boards, and digital screens in key areas. With an estimated 2,000 daily visitors, the park provided an ideal setting to reach a broad and diverse audience. During the two activation days, 800 people actively participated in interactive activities that highlighted the benefits of U.S. popcorn and encouraged a more conscious approach to its consumption, all within a fun and family-friendly environment.
The combined efforts of the educational campaign and the park’s flavorful popcorn offering created a cohesive and appealing experience for guests. This helped reinforce the positioning of U.S. origin popcorn in a setting that celebrates entertainment and popular culture. The collaboration between campaign partners and local stakeholders proved effective in expanding reach and impact, laying the foundation for future initiatives in high-traffic, high-consumption venues.
