Carrera McDonald’s 5K
As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal. The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race. […]
California Raisins Annual Recipes Contest
The Administrative Committee of California Raisins organized the first recipe contest, focused on students of gastronomy, chefs and bakers.
Culinary Institutes Program in Mexico by Blueberry Council
The Blueberry Council through Imalinx coordinated a Culinary Institutes Program in renowned culinary schools located in Mexico City and Cancun.
Popcorn USA at cinemas from Costa Rica
As a result of a successful campaign, Popcorn USA created an alliance with one of the most important cinema chains in Costa Rica.
U.S. Wines “Best Served with Friends” Promotion
In coordination with the Western U.S. Agricultural Trade Association (WUSATA) a promotion project for U.S. wines was undertaken for its consumption in Mexico.
Mexican restaurants promote menus with U.S. products
In three cities of the country a joint promotion was made with a restaurant chain to develop menus containing California pomegranates and yellow onions.
First blueberry culinary encounter at CESSA.
Outstanding graduates develop new culinary creations with the unique style of blueberries
Culinary demonstrations in universities of Mexico
Two culinary demonstrations were arranged in different universities of Mexico City, focused on the integration of blueberries and in products from western United States.
Great wine tasting of Chile at the Hacienda de Los Morales Restaurant
Exporters and distributors of Chilean wine gathered in a large wine tasting to learn regarding new labels and strengthen relationships with current marketers. Within the restaurant Hacienda de Los Morales, a pairing event was organized as well as a presentation of over 40 Chilean wineries. Different varieties were featured such as Carmenére and Late Harvest, which are […]
Disney’s magic in the produce department
A pilot program was developed with Disney for a limited time with the objective of incentivizing children and families in Mexico to consume fresh products.
One free Idaho potato for each client at the frontier
After a market research where one of the findings was that consumers in eastern Mexico were not familiar with Idaho potatoes – both origin and variety – a special promotion was scheduled with the category buyer and allowed each client to receive a free potato and a recipe booklet containing information after exiting the store.
Chilean Festival in HEB
Introduction of Chilean fresh fruit at the sales floor exhibition during the Chilean festival in HEB.