Mexican restaurants promote menus with U.S. products
In three cities of the country a joint promotion was made with a restaurant chain to develop menus containing California pomegranates and yellow onions.
First blueberry culinary encounter at CESSA.
Outstanding graduates develop new culinary creations with the unique style of blueberries
Culinary demonstrations in universities of Mexico
Two culinary demonstrations were arranged in different universities of Mexico City, focused on the integration of blueberries and in products from western United States.
Great wine tasting of Chile at the Hacienda de Los Morales Restaurant
Exporters and distributors of Chilean wine gathered in a large wine tasting to learn regarding new labels and strengthen relationships with current marketers. Within the restaurant Hacienda de Los Morales, a pairing event was organized as well as a presentation of over 40 Chilean wineries. Different varieties were featured such as Carmenére and Late Harvest, which are […]
Disney’s magic in the produce department
A pilot program was developed with Disney for a limited time with the objective of incentivizing children and families in Mexico to consume fresh products.
One free Idaho potato for each client at the frontier
After a market research where one of the findings was that consumers in eastern Mexico were not familiar with Idaho potatoes – both origin and variety – a special promotion was scheduled with the category buyer and allowed each client to receive a free potato and a recipe booklet containing information after exiting the store.
Chilean Festival in HEB
Introduction of Chilean fresh fruit at the sales floor exhibition during the Chilean festival in HEB.