Success stories

As part of the 2023 program, SUSTA organized a trade mission to Houston. Texas and Atlanta, Georgia for 4 Mexican buyers to meet with nearly 40 companies from the Southern United States that are members of SUSTA (Southern U.S. Agricultural Trade Association) to develop commercial opportunities between both countries.  The buyers traveled to both cities […]

After the campaign at Zoofari, the Benjamin Franklin Library expressed great interest in acquiring a popcorn machine.  Following up on foodservice activities, Imalinx provided the Benjamin Franklin Library with a popcorn machine for a 4-week trial period starting July 19th. Additionally, a staff member was assigned to operate the machine during this period on their […]

The third edition of our printed recipe book “Celebrating Moms” where we had a total of 28 recipes in which renowned chefs in the baking industry and consumers who love California raisins participated.  Communication was carried out through social networks with the support of different influencers and media outlets who shared their experience participating in […]

California Raisins was part of a cooking class for children under 12 years old in which they learned how to make two recipes where the star ingredient was raisins.  The event took place in the state of Monterrey in the outstanding workshop of our beloved Chef Irving Quiroz “Amasijo”, where we had the company of […]

Potato Lover’s Month is an exhibition contest within a supermarket chain which consists of mounting the most creative display using the Idaho potato. The first edition of 2023 was held in 80 Calimax stores distributed in Tijuana, Ensenada, Mexicali, Rosarito and SLRC.  More than 150 fruit managers and staff on the sales floor participated through […]

Through the support granted by the Idaho Potato Commission, a cooking show was held at the Grupo Tarahumara facilities in one of its main warehouses within the Guadalajara, Jalisco supply center.  The activity consisted of the execution of a live recipe by a professional chef. During the execution of the recipe, the benefits, uses and […]

The WUSATA Mexico Consumer Oriented Outbound Trade Mission took place in Mexico City and Monterrey from December 5th – 9th , 2022. These activities included logistics arrangements and meetings scheduled with potential buyers from both cities such as supermarkets, importers, distributors, and foodservice institutions. Additionally, a market briefing was provided by the Agricultural Trade Office […]

California pomegranates are a specialty fruit that have delighted the palates of Colombian consumers. In coordination with the California Pomegranate Council, an industry training program was implemented with the objective of opening new business opportunities with importers, distributors, and retailers in Colombia through training on the handling of pomegranates. 

FENALCO is a trade association that represents all Colombian merchants and businessmen and is specialized in sectors, in line with economic, technological and market trends.  Through Fenalco, the California Pomegranate Council had a communication campaign around the Gondola Event, which is the most important academic event in Colombian supermarkets reaching over 1,200 industry key contacts. […]

Imalinx with the Southern United States Trade Association (SUSTA) oversaw coordinating a trade mission in Mexico City and Monterrey from October 10 to 13. Eleven companies from different categories such as snacks, cocktails, spices, seeds, flour, oysters, and general groceries registered for the mission.  The mission included one-on-one meetings, retail tours, and educational sessions from […]

Espacio Food and Service is the most important food show in Chile. It was held from September 27th to 29th in Santiago de Chile, Chile where the key contacts of the industry get together to share trends of products, services, and technologies.  California Milk took part for the first time in the show to explore […]

With the aim to increase the visibility of Zespri sungold kiwis, Imalinx oversaw coordinating a point-of-sale merchandising program in 15 HEB stores throughout the state of Nuevo León. A promotion route was carried out in which the Kiwis Zespri displays were highlighted with the implementation of POP materials that captured the attention of multiple consumers.