24/09/2021

Digital promotion with Sam’s Club

California Milk Advisory Board implemented a strategy through the Sam’s Club digital magazine to promote and communicate the benefits of the seal.

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16/06/2021

IN COMPANY WEBINAR WITH FORSUA

One of the objectives of California Raisins is to provide information and promote the consumption of raisins around members of the industry. Due to this, Imalinx contacted FORSUA, the #1 company in Training and Consulting for the Food and Hospitality Industry. The companies held a two-day webinar focused on the snack, cereal and granola industry. […]

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12/04/2021

Bon Bons ice cream launch in Costco

Nationwide launch in Mexico of Bon bons ice cream, mini bites of vanilla ice cream covered with chocolate.

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01/03/2021

Healthy connection with consumers

Public relations programs changed completely as a result of the Covid-19 pandemic, many of the face-to-face events were canceled, and brand launches migrated to digital.  Fernanda Alvarado, is a teacher in community nutrition with an International Master’s degree in Nutrition and Dietetics from the European University of the Atlantic. She is co-author of the Manual […]

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15/12/2020

Christmas webinar with Chef Irving Quiroz

After four successful webinars implemented by Chef Irving Quiroz, Imalinx coordinated the last webinar of 2020 with California Raisins to talk about the advantages as a natural sweetener in Christmas season dishes.

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15/12/2020

Collaboration with Pizzaiolo Efrén Ríos

Chef Efrén Ríos, better known as Ziggy, has been ambassador of Real California Milk since 2018 and has been a spokesperson at many gastronomic events and product workshops. His most recent project comes under the name of Coma Pizza, an innovative pizzeria concept that offers an experience in every slice. In December 2020, Real California […]

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13/12/2020

Cooking with renowned chefs from Mexico

During the month of December, Imalinx coordinated a program with 5 renowned chefs from mexico who had the opportunity to cook with dried fruits, dairy and fresh products. With the aim of promoting the consumption of products such as yellow onions, raisins, California cheese and butter during the holiday season, Imalinx with the support of […]

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30/11/2020

Christmas Bakery Contest with COMEPAN

On December 2020, California Raisins held the first edition of the contest “Christmas Bread”  with Colectivo Mexicano de Panaderos, A.C. (COMEPAN A.C.).- Mexican Bakers’ Guild The contest was open for every bakery lover with or without experience, but with the same passion: baking.  The objective of the contest was to create a Christmas bread recipe […]

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01/11/2020

Good Carbs

IPC had the initiative to promote Idaho Potatoes as a healthy carbohydrate since one of the biggest challenges of potatoes is the belief that carbohydrates provide negative effects in diets. Through  athletes such as Paola Longoria, Charlie Sarmiento and Oso Negro a “good carbohydrates” campaign was launched.  The biggest challenge was to find the athletes and spokesperson for the campaign, since they […]

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