Success stories

FENALCO is a trade association that represents all Colombian merchants and businessmen and is specialized in sectors, in line with economic, technological and market trends.  Through Fenalco, the California Pomegranate Council had a communication campaign around the Gondola Event, which is the most important academic event in Colombian supermarkets reaching over 1,200 industry key contacts. […]

Imalinx with the Southern United States Trade Association (SUSTA) oversaw coordinating a trade mission in Mexico City and Monterrey from October 10 to 13. Eleven companies from different categories such as snacks, cocktails, spices, seeds, flour, oysters, and general groceries registered for the mission.  The mission included one-on-one meetings, retail tours, and educational sessions from […]

Espacio Food and Service is the most important food show in Chile. It was held from September 27th to 29th in Santiago de Chile, Chile where the key contacts of the industry get together to share trends of products, services, and technologies.  California Milk took part for the first time in the show to explore […]

With the aim to increase the visibility of Zespri sungold kiwis, Imalinx oversaw coordinating a point-of-sale merchandising program in 15 HEB stores throughout the state of Nuevo León. A promotion route was carried out in which the Kiwis Zespri displays were highlighted with the implementation of POP materials that captured the attention of multiple consumers.

This year the Idaho Potato Commission participated in the 37th edition of Abastur from August 31 to September 2, 2022, as an exhibitor. Abastur is the largest business platform in Latin America, where IPC successfully had contact with the most important suppliers and buyers for the foodservice industry.  On the 3-day exhibition, more than 80 […]

This year we held a sampling program at Costco in late July and early August. For this activation, fresh Idaho potatoes were tasted in 17 Costco stores in 6 cities around the country. The objective of the activity was for people to taste the unique flavor of Idaho potatoes, how they are prepared and to […]

This year we held three weeks of Idaho Potato samplings at 36 City Club stores across the country from July through September.   The objective of the activity was for people to know about the unique and delicious flavor of Idaho potatoes, how they are prepared, and to identify the “Grown in Idaho” seal as a […]

This year, we were able to introduce the different presentations of California Select Farms brand cheeses to the City Club chain. To boost sales, sampling sessions were held nationwide on 4 weekends during June and July.  The objective of the activity was for people to know more about the cheeses offered by Real California Milk, […]

Street Vendors is a promotional program in which Imalinx supports vendors in traditional markets by setting up displays with added value elements to increase the exposure of Zespri kiwifruit in the traditional channel. Some of the traditional markets that benefited from the program were in Mexico City, Toluca, Puebla, Hidalgo, and Querétaro. Part of the […]

Six companies from the Western United States belonging to WUSATA, participated in ANTAD 2022, offering their products in the show’s American pavilion, meeting with self-service buyers with the aim of incorporating their products into the Mexican market. The attending companies were: Agropur Primo Pup Eagle Eye Produce Carrel Exports American Trading International Washington State Department […]

The California Milk Advisory Board once again participated in the largest Expo for Supermarkets in LATAM, Expo ANTAD. A leading professional event for the Retail, Hotel and Restaurant sector in the food industry supply chain, took place May 17-19 in Guadalajara.  It was an event focused on generating business meetings, publicizing the attributes and benefits […]

Due to Mother’s Day and the multiple recipes that can be made with Real California Milk’s mozzarella cheese, we implemented a strategy throughout the month of May through Sam’s Club digital magazine to promote and publicize the quality of the seal.  Editorial content was published promoting the brand’s own mozzarella cheese “Member’s Mark” in its […]