Success stories

On October 1, 2, and 3, 2024, Imalinx, together with the California Milk Advisory Board, participated for the third time in the Espacio Food & Service event in Santiago de Chile, Chile to continue developing relationships with key members of the dairy industry and generate new opportunities for different products such as cheese, butter, ice […]

USRPA (US Rice Producers Association) , in collaboration with the Colegio Superior de Gastronomía,  organized a training session for 6th-semester students who were taking the course on grains and seeds. The event was attended by 14 students and aimed to instruct them on the advantages of using American long-grain rice. During the session, two recipes […]

Popcorn and CMAB participated as a sponsor in the event Restaurants Choice, organized by Players of Life, which awards the best restaurants in Monterrey and its metropolitan area. With the presence of international judges and more than 100 restaurateurs, including restaurant owners and directors of chains, the event focused on recognizing the best in each […]

We participated in Grill Master in Monterrey, Nuevo Leon, Mexico during the month of August promoting Idaho potatoes and the 3-pound HEB package.  Grill Master is one of the most prominent and recognized events for barbecue enthusiasts in Mexico. It brings together the best grillers and a multitude of BBQ fans, creating the perfect environment […]

The Western United States Agricultural Trade Association (WUSATA), in conjunction with the Idaho and Oregon Departments of Agriculture and Imalinx, scheduled a trade mission to these states with a delegation of Mexican buyers from the ingredient and foodservice industry to meet new suppliers of grains, seeds, processed products and value-added products.  Imalinx recruited buyers who […]

We had an approach with Pinche Gringo BBQ through the MLB event organized by the Agricultural Trade Office in Mexico city.   It is a chain with 8 restaurants in Mexico City. We saw a great opportunity to participate by integrating Idaho potatoes into some of their recipes and considering different types of support such as […]

An important support provided by Kiwi Zespri is the delivery of materials to traditional market vendors who handle the product. Some of the materials are: pennants, tarpaulins, recipe books, market bags, spoons, bin covers, borders, danglers and tasting boxes. These materials make Kiwi Zespri displays more visible and therefore sell more product.  Something new this […]

On August 8 and 9, Imalinx, in conjunction with the California Dairy Council and 5 cheese producers, visited the city of Querétaro to provide training to executives and store managers on products that bear the Real California Milk seal.   Mention client, association  CMAB  The event was coordinated 3 months in advance to be able to […]

California Raisins actively participated in Expo Mexipan 2024, the most important bakery industry event in Mexico, which gathered processors, distributors, and consumers from across the country. This was a unique opportunity to strengthen the presence of California Raisins in the Mexican market and position them as a premium choice in bakery and pastry products.  During […]

On Tuesday, July 23rd, the Delizie della Burrata event took place in Cuernavaca, Morelos. An event designed to bring the best quality of fresh cheeses to the door of the foodservice sector in the eternal spring city. Di Stefano cheeses are made with 100% cow’s milk from California in the artisan style and with the […]

On behalf of Zespri kiwifruit, Imalinx coordinated a display contest called Kiwi Fest 2024 in HEB stores, focused on promoting Zespri SunGold kiwifruit.  The contest consisted of a point-of-sale display competition, with the goal of increasing SunGold visibility, improving brand recognition and driving sales.  Over four weeks, stores competed in categories such as highest sales […]

As part of the WUSATA program for Mexico in 2024, an inbound trade mission focused on agricultural products was coordinated, which was led by Imalinx-Mexico, acting as the representative in the country. The mission took place from July 7 to 12, 2024.  The main objective of this trade mission was to educate suppliers from the […]