In alliance with Les Mills, a physical conditioning company, more than 1,000 trainers became spokesmen of Zespri kiwifruit.
A children’s cooking class was carried out thanks to the alliance between Zespri kiwifruit and T-fal.
In 2004, the centenary of the arrival of the kiwifruits to New Zealand from China was celebrated, and media from Asia, Europe and America participated in the program.
The magazine Tecnomercado published an article on Chilean fruit in foreign markets regarding the campaign undertaken in Mexico.
Imalinx conducted a market research about the purchasing patterns of the mexican consumer with main focus on Chilean fruits