Participation of California Raisins in ANTAD
As part of the program for trade servicing, Imalinx and the California Raisins Committee attended the National Association of Supermarkets and Department Stores (ANTAD, for its acronym in Spanish) in Guadalajara, Jalisco from the 11th to the 14th of March, 2014. The goal of attending the event was to create contacts focused on retail trade and the supply […]
International Blueberry Organization
Imalinx participated in the annual meeting of the IBO (International Blueberry Organization) talking about the blueberry market in Mexico.
Blueberries Council participates in Health Show “Salud y Bienestar”
For the first time, blueberries participated in the program of the consumer show “Salud y Bienestar” (Health and Well-being) to reveal the benefits of this small fruit.
Idaho in Costco Mexico
Through the Idaho Potato Commission, Imalinx contacted Idahoan Foods with the buyer of Costco.
Zespri Kiwifruit in “Viviana en tu cocina” TV programm
Zespri kiwifruit participated in the national television program “Viviana en tu cocina” as part of the public relations program in Costa Rica.
Panama and Colombia Trade Mission for Potato growers
Trade Mission coordinated with WUSATA and the Idaho Potato Commission and executed to increase the market share of Idaho potatoes in new countries of Latin America. On January 2013, the Idaho Potato Commission in alliance with WUSATA (Western United States Agricultural Trade Association) participated in a Trade Mission to Panama and Colombia. Several Idaho Potato growers and […]
Children’s Health by Zespri kiwifruit
Zespri Kiwifruit conducted its first annual campaign focused on Children’s Health, combined with the sumpermarket chain Soriana.
Healthy consumption of U.S. kernel popcorn
Creation of a program directed to final consumers, particularly families with children, to encourage healthy eating of popcorn from United States in Mexico and Costa Rica.
Cooking Workshop with Idaho Potatoes in British American School
The Idaho Potato Commission sponsored a cooking workshop in the British American School with chef Natalia Delgado.
Popcorn USA at cinemas from Costa Rica
As a result of a successful campaign, Popcorn USA created an alliance with one of the most important cinema chains in Costa Rica.
Sanborn’s Menu Promotion with Idaho Potatoes
Products from the Idaho Potato Commission participated in a special menu of the restaurant chain Sanborn’s at a national level.
Idaho Potatoes in Madrid Fusión, Mexico
On May 23rd, 2012, the Idaho Potato Commission was contacted through Imalinx with a special request for taking Idaho Potatoes to the presentation of chef Willow Benet (chef of the restaurant Pikayo in Puerto Rico), within the event Madrid Fusión, an international competition of gastronomy carried out for the first time in Mexico. The key messages of versatility and quality […]