McDonald’s and Zespri Press Conference
A press conference was coordinated to promote the alliance of Zespri and McDonald’s Mexico. Presenting the scoop of Zespri Kiwifruits in the Happy Meal worldwide. National media interviewed Carol Ward, General Manager of Marketing at Zespri, and Félix Ramírez, Head of Corporate Communications at McDonald’s Mexico. In addition to this event, interviews with international media resulted […]
Participation of Zespri in Kids Emotion
Zespri participated in the Kids Emotion event.
Third Marymount Family Marathon with Blueberries
As part of the Marymount College tradition, the third family marathon was held at Chapultepec Park in Cuernavaca, Morelos. More than 500 families attended and enjoyed a day full of recreational activities. The participation of Blueberries had the objective of promoting this little fruit as a healthy snack and easy to combine.
Craft Beer Study
During the second quarter of 2015, Imalinx conducted a study throughout Mexico identifying the main consumer segments and the preferred type of beer depending on the region. The methodology of the study was carried out by visiting stores to know the availability and offer of products, as well as interviews with potential clients such as importers, owners of restaurants […]
Seminar for bakers of CANAINPA
Two seminars were conducted focused on bakers along with California Raisins and the National Chamber of the Baker Industry.
Bakery Seminar in Corbuse
A seminar of California Raisin was conducted for students of gastronomy
Commercial Mission to Colombia with Added Value Food Exporters
A trade mission was coordinated to visit three major Colombian cities where potential buyers from the country met. The commercial mission took place from the 23rd to the 27th of February in Bogotá, Medellín and in Cartagena, more than 150 meetings were held with potential buyers in the country where they had the opportunity to present […]
Seminar on Chilean Prunes
A seminar was held within the framework of the festival “Sabores de Chile” with the aim of exposing important information on exports and the plan of support to importers and wholesalers.
Expo Cuisine & Flavours
Popcorn USA attended Expo Cocina y Sabores in conjunction with the renowned Chef Juan Carlos Delgado.
California Agriculture Department Delegation Visits Mexico
The Secretary of the California Department of Food and Agriculture, Karen Ross, visited Mexico with a delegation of 16 people from different sectors of food and agriculture. A tour was conducted in one of the most emblematic markets in Mexico City, “Mercado Jamaica”, also Imalinx coordinated special events with high profile guests, appointments in SAGARPA, ANTAD, Wal-Mart and a business panel with […]
Zespri’s Health Specialists Program
Zespri presented the both varieties of kiwifruit to health specialits with the aim to increase brand awareness with potential spokersperson.
Culinary Institutes Program in Mexico by Blueberry Council
The Blueberry Council through Imalinx coordinated a Culinary Institutes Program in renowned culinary schools located in Mexico City and Cancun.