Panama and Colombia Trade Mission for Potato growers
Trade Mission coordinated with WUSATA and the Idaho Potato Commission and executed to increase the market share of Idaho potatoes in new countries of Latin America. On January 2013, the Idaho Potato Commission in alliance with WUSATA (Western United States Agricultural Trade Association) participated in a Trade Mission to Panama and Colombia. Several Idaho Potato growers and […]
Children’s Health by Zespri kiwifruit
Zespri Kiwifruit conducted its first annual campaign focused on Children’s Health, combined with the sumpermarket chain Soriana.
Healthy consumption of U.S. kernel popcorn
Creation of a program directed to final consumers, particularly families with children, to encourage healthy eating of popcorn from United States in Mexico and Costa Rica.
Cooking Workshop with Idaho Potatoes in British American School
The Idaho Potato Commission sponsored a cooking workshop in the British American School with chef Natalia Delgado.
Popcorn USA at cinemas from Costa Rica
As a result of a successful campaign, Popcorn USA created an alliance with one of the most important cinema chains in Costa Rica.
Sanborn’s Menu Promotion with Idaho Potatoes
Products from the Idaho Potato Commission participated in a special menu of the restaurant chain Sanborn’s at a national level.
Idaho Potatoes in Madrid Fusión, Mexico
On May 23rd, 2012, the Idaho Potato Commission was contacted through Imalinx with a special request for taking Idaho Potatoes to the presentation of chef Willow Benet (chef of the restaurant Pikayo in Puerto Rico), within the event Madrid Fusión, an international competition of gastronomy carried out for the first time in Mexico. The key messages of versatility and quality […]
TV campaign with Popcorn USA
Imalinx implemented a television campaign with TV Azteca with the objective of promote consumption of US kernel popcorn.
Development of recipes with California pomegranates
As part of the marketing program for California pomegranates, simple recipes were developed for media and opinion leaders in consumer groups.
U.S. Wines “Best Served with Friends” Promotion
In coordination with the Western U.S. Agricultural Trade Association (WUSATA) a promotion project for U.S. wines was undertaken for its consumption in Mexico.
Washington Wine Commission in Cancún
The first collaboration of Millbrant Vineyards with Imalinx was at the Washington Wine Commission in Cancun.
Mexican restaurants promote menus with U.S. products
In three cities of the country a joint promotion was made with a restaurant chain to develop menus containing California pomegranates and yellow onions.