One of the most important markets for kiwis Zespri is Costa Rica, due to this reason a media tour was carried out to share Zespri’s brand awareness in television programs.
Starting from Viviana en Tu Cocina (Viviana in your kitchen) TV program, a leading women´s TV show in Costa Rica featuring ex-Miss Costa Rica Viviana Muñoz where the Imalinx Corporate Chef prepared Zespri recipes with the two varieties of kiwifruit.
The main objective was to show how to eat the product and the versatility of preparing dishes and snacks with this fruit. As a result of the program, the demand of Zespri kiwifruits and the brand positioning was the highest level registered within the region for three years
