As
part of the program for trade servicing, Imalinx and the California
Raisins Committee attended the National Association of Supermarkets and
Department Stores (ANTAD, for its acronym in Spanish)
in Guadalajara, Jalisco from the 11th to the 14th of March, 2014.
The
goal of attending the event was to create contacts focused on retail trade and
the supply chain.
The event recorded an approximate flow of 35,000
attendees during the 3 days.
The participation of California Raisins in ANTAD was successful because
valuable contacts were obtained from importers and processors of dried fruits.
