As part of the program for trade servicing, Imalinx and the California Raisins Committee attended the National Association of Supermarkets and Department Stores (ANTAD, for its acronym in Spanish)  in Guadalajara, Jalisco from the 11th to the 14th of March, 2014. 
The goal of attending the event was to create contacts focused on retail trade and the supply chain.   The event recorded an approximate flow of 35,000 attendees during the 3 days. 
The participation of California Raisins in ANTAD was successful because valuable contacts were obtained from importers and processors of dried fruits.