From October 17th to October 19th, the Blueberry Council (USHBC) participated through Imalinx in the consumer show Salud y Bienestar, directed to consumers and to health and nutritionist specialists in the industry in Mexico City.   It was the first participation of the blueberry and it was the only fresh product in the show, which generated a lot of interest from the participants. Special information was prepared for nutritionists and physicians, and prescriptions were prepared with a healthy approach: Whole Grain Blueberry’s Pancake and Blueberry’s Tea. 

More than 25,000 attendees and specialized media were registered, the result was more than USD$15,000 equivalence in media per publication of content and more than 250,000 readers were reached.