TV campaign with Popcorn USA
Imalinx implemented a television campaign with TV Azteca with the objective of promote consumption of US kernel popcorn.
Development of recipes with California pomegranates
As part of the marketing program for California pomegranates, simple recipes were developed for media and opinion leaders in consumer groups.
U.S. Wines “Best Served with Friends” Promotion
In coordination with the Western U.S. Agricultural Trade Association (WUSATA) a promotion project for U.S. wines was undertaken for its consumption in Mexico.
Washington Wine Commission in Cancún
The first collaboration of Millbrant Vineyards with Imalinx was at the Washington Wine Commission in Cancun.
Mexican restaurants promote menus with U.S. products
In three cities of the country a joint promotion was made with a restaurant chain to develop menus containing California pomegranates and yellow onions.
Tasting menu of blueberries at restaurant Jaso
Menu elaborated by two renowned chefs, inspired on blueberries and available during a whole month at restaurant Jaso in Mexico City.
First blueberry culinary encounter at CESSA.
Outstanding graduates develop new culinary creations with the unique style of blueberries
Paulina Abascal as spokeswoman of blueberries
Imalinx achieved to position blueberries as a versatile and added value product with a “more than just for muffins” approach. On joint efforts with the renowned chef, Paulina Abascal, an integral campaign was developed with participation on television programs, radio and magazine articles. In alliance with the magazine “Pasión por la Cocina” a contest was […]
Thanksgiving dinner at restaurant Jaso and seasonal promotion
As part of the seasonal promotions with the Western United States Agricultural Trade Association (WUSATA), a Thanksgiving dinner at the restaurant Jaso located in Mexico City was arranged
On-line seminars on Mexican market trends
On-line seminars, which showed the overview of specific industries, allowed to increase the presence of interested companies in Mexican and Central American
Culinary demonstrations in universities of Mexico
Two culinary demonstrations were arranged in different universities of Mexico City, focused on the integration of blueberries and in products from western United States.
Trade mission to the Western United States
Trade missions to the western United States allowed to strengthen relationships between importers and buyers of fresh products in Mexico and exporters from the United States, such as importers in Oregon. In the picture, Mexican importers of fresh products in Oregon.