Great wine tasting of Chile at the Hacienda de Los Morales Restaurant
Exporters and distributors of Chilean wine gathered in a large wine tasting to learn regarding new labels and strengthen relationships with current marketers. Within the restaurant Hacienda de Los Morales, a pairing event was organized as well as a presentation of over 40 Chilean wineries. Different varieties were featured such as Carmenére and Late Harvest, which are […]
Multinational trade mission for Zespri importers
A multinational trade mission for kiwifruit, importers from Mexico, Argentina and Brazil travelled to New Zealand.
Zespri consumer wins a trip to New Zealand
Zespri gave away a trip to New Zealand through a contest in alliance with Costco Mexico.
Litehouse Dressings arrived at the Mexican market
The Litehouse Dressings, an Idaho company of premium dressings and other food products, entered the Mexican market.
Disney’s magic in the produce department
A pilot program was developed with Disney for a limited time with the objective of incentivizing children and families in Mexico to consume fresh products.
Training for exporters at the Mexican frontier
Fresh produce exporters from the United States were part of an interactive experience at the east frontier of Mexico in order to understand the procedures and requirements to effectively export to the market.
One free Idaho potato for each client at the frontier
After a market research where one of the findings was that consumers in eastern Mexico were not familiar with Idaho potatoes – both origin and variety – a special promotion was scheduled with the category buyer and allowed each client to receive a free potato and a recipe booklet containing information after exiting the store.
Chilean Festival in HEB
Introduction of Chilean fresh fruit at the sales floor exhibition during the Chilean festival in HEB.
Zespri gave away spifes to soccer fans
Zespri created one of the most successful direct marketing campaigns in Costco’s magazine Contacto.
Chilean Fruit Contest
A national contest in 2006 with Chilean peaches, plums and nectarines in Soriana supermarkets with ASOEX transformed the life of a loyal customer. The contest, sponsored by LanChile, consisted in sending a recipe with the fruits, a reason to travel to Chile and a purchase ticket. This contest granted the winner, María Eugenia, a 2 weeks holiday in […]
Alliance with Body Pump Les Mills and Zespri kiwifruit
In alliance with Les Mills, a physical conditioning company, more than 1,000 trainers became spokesmen of Zespri kiwifruit.
Children’s Workshop with Zespri kiwifruit and T-fal
A children’s cooking class was carried out thanks to the alliance between Zespri kiwifruit and T-fal.