During the second quarter of 2015, Imalinx conducted a study throughout Mexico identifying the main consumer segments and the preferred type of beer depending on the region.
The methodology of the study was carried out by visiting stores to know the availability and offer of products, as well as interviews with potential clients such as importers, owners of restaurants and bars. The results showed a total of 63 million potential consumers in Mexico.
The study helped the National Brewers Association in the United States to determine which exporters have the greatest potential and a guide in Spanish for Craft Beer was developed.
