A seminar was held within the framework of the festival “Sabores de Chile” with the aim of exposing important information on exports and the plan of support to importers and wholesalers.
Introduction of Chilean fresh fruit at the sales floor exhibition during the Chilean festival in HEB.
A national contest in 2006 with Chilean peaches, plums and nectarines in Soriana supermarkets with ASOEX transformed the life of a loyal customer. The contest, sponsored by LanChile, consisted in sending a recipe with the fruits, a reason to travel to Chile and a purchase ticket. This contest granted the winner, María Eugenia, a 2 weeks holiday in […]
The magazine Tecnomercado published an article on Chilean fruit in foreign markets regarding the campaign undertaken in Mexico.
Imalinx conducted a market research about the purchasing patterns of the mexican consumer with main focus on Chilean fruits