Potato Lover’s Month is an exhibition contest within a supermarket chain which consists of mounting the most creative display using the Idaho potato. The first edition of 2023 was held in 80 Calimax stores distributed in Tijuana, Ensenada, Mexicali, Rosarito and SLRC.
More than 150 fruit managers and staff on the sales floor participated through their support in the arrangement and assembly of the displays, with the aim of creating an eye-catching display that would capture the eye of the consumer.
All displays were posted on the Idaho Potato Commission’s Facebook page where hundreds of consumers and participants voted for their favorite display by liking.
Thus, achieving an increase in sales of 51.74% in pesos and 11.93% in volume; likewise, a shrinkage reduction of 24.61%. On the other hand, more than 150 interactions were obtained between likes, comments and shares on the Facebook page.
