Pomegranate arils are used in Mexican dishes during the months of August and September. However, the objective of this program consisted in extending the season during more months of the year, reaching until December or January. The recipes that were developed included ideas for snacks, health menus and beverages.

Media contacts received positively the material and additional to achieving an equivalent cost of 20 to 1 mentions and insertions, the pomegranates were part of the season and participated in one of the magazines with the largest circulation in December, Kena Christmas edition.