Paola Longoria, our Idaho Potatoes brand ambassador, competed in the Tokyo 2020 Olympics giving IPC visibility in the world’s most important events and with the challenge of spreading information about nutrition in Idaho Potatoes.
This effective campaign was an extension of the sponsorship that IPC has with the athlete, where she shares 3 stories and 1 post on Instagram and Facebook every month. This communication plan was used for the long-awaited world event, where Paola recorded with the Idaho Potatoes mascot, “Spuddy buddy”, tagging IPC’s official social networks. Her Instagram account currently has more than 355,000 followers and a circle of more than 1,587,147 followers on Facebook, a community that continues to grow thanks to the athlete’s popularity.
The campaign successfully included stories within the sporting events and photographs in emblematic places of the venue, which exceeded 3,928 likes on Instagram and 11,344 likes on Facebook.