Success stories

After a market research where one of the findings was that consumers in eastern Mexico were not familiar with Idaho potatoes – both origin and variety – a special promotion was scheduled with the category buyer and allowed each client to receive a free potato and a recipe booklet containing information after exiting the store.

Introduction of Chilean fresh fruit at the sales floor exhibition during the Chilean festival in HEB.

Zespri created one of the most successful direct marketing campaigns in Costco’s magazine Contacto.

A national contest in 2006 with Chilean peaches, plums and nectarines in Soriana supermarkets with ASOEX transformed the life of a loyal customer.   The contest, sponsored by LanChile, consisted in sending a recipe with the fruits, a reason to travel to Chile and a purchase ticket. This contest granted the winner, María Eugenia, a 2 weeks holiday in […]

In alliance with Les Mills, a physical conditioning company, more than 1,000 trainers became spokesmen of Zespri kiwifruit.

A children’s cooking class was carried out thanks to the alliance between Zespri kiwifruit and T-fal.

In 2004, the centenary of the arrival of the kiwifruits to New Zealand from China was celebrated, and media from Asia, Europe and America participated in the program.

The magazine Tecnomercado published an article on Chilean fruit in foreign markets regarding the campaign undertaken in Mexico.

Imalinx conducted a market research about the purchasing patterns of the mexican consumer with main focus on Chilean fruits