Mexican restaurants promote menus with U.S. products
In three cities of the country a joint promotion was made with a restaurant chain to develop menus containing California pomegranates and yellow onions.
Tasting menu of blueberries at restaurant Jaso
Menu elaborated by two renowned chefs, inspired on blueberries and available during a whole month at restaurant Jaso in Mexico City.
First blueberry culinary encounter at CESSA.
Outstanding graduates develop new culinary creations with the unique style of blueberries
Paulina Abascal as spokeswoman of blueberries
Imalinx achieved to position blueberries as a versatile and added value product with a “more than just for muffins” approach. On joint efforts with the renowned chef, Paulina Abascal, an integral campaign was developed with participation on television programs, radio and magazine articles. In alliance with the magazine “Pasión por la Cocina” a contest was […]
Culinary demonstrations in universities of Mexico
Two culinary demonstrations were arranged in different universities of Mexico City, focused on the integration of blueberries and in products from western United States.
Multinational trade mission for Zespri importers
A multinational trade mission for kiwifruit, importers from Mexico, Argentina and Brazil travelled to New Zealand.
Zespri consumer wins a trip to New Zealand
Zespri gave away a trip to New Zealand through a contest in alliance with Costco Mexico.
Disney’s magic in the produce department
A pilot program was developed with Disney for a limited time with the objective of incentivizing children and families in Mexico to consume fresh products.
One free Idaho potato for each client at the frontier
After a market research where one of the findings was that consumers in eastern Mexico were not familiar with Idaho potatoes – both origin and variety – a special promotion was scheduled with the category buyer and allowed each client to receive a free potato and a recipe booklet containing information after exiting the store.
Chilean Festival in HEB
Introduction of Chilean fresh fruit at the sales floor exhibition during the Chilean festival in HEB.
Zespri gave away spifes to soccer fans
Zespri created one of the most successful direct marketing campaigns in Costco’s magazine Contacto.
Chilean Fruit Contest
A national contest in 2006 with Chilean peaches, plums and nectarines in Soriana supermarkets with ASOEX transformed the life of a loyal customer. The contest, sponsored by LanChile, consisted in sending a recipe with the fruits, a reason to travel to Chile and a purchase ticket. This contest granted the winner, María Eugenia, a 2 weeks holiday in […]