During a limited time, Imagination Farms together with Disney, launched a program in Mexico integrating exporters, importers and distributors with the objective of showing the fun side of produce through the alignment of already known Disney characters and selected fruits such as apples, pears, grapes and citruses.
The materials were developed with high care regarding the uses of licenses and promotions in point of sales were undertaken in Chedraui stores as they became the Ambassador Chain of the program. This exercise was a temporary program to explore the potential of licensed products in the fresh department; and part of the learning included the development of packaging and seasonal activities with supermarkets.
