With the motive of the World Cup of Soccer in Germany 2006, Costco’s magazine Contacto published an announcement, showing the two varieties of Zespri kiwifruits as fans in the stadium.
The announcement invited the reader to contact Zespri to receive a special spoon (spifes) to eat their kiwifruits.
The campaign was one of the most successful for the magazine in terms of direct marketing as in total more than 6,000 spifes were sent to the whole Republic.
