Zespri’s Health Specialists Program
Zespri presented the both varieties of kiwifruit to health specialits with the aim to increase brand awareness with potential spokersperson.
Culinary Institutes Program in Mexico by Blueberry Council
The Blueberry Council through Imalinx coordinated a Culinary Institutes Program in renowned culinary schools located in Mexico City and Cancun.
International Blueberry Organization
Imalinx participated in the annual meeting of the IBO (International Blueberry Organization) talking about the blueberry market in Mexico.
Blueberries Council participates in Health Show “Salud y Bienestar”
For the first time, blueberries participated in the program of the consumer show “Salud y Bienestar” (Health and Well-being) to reveal the benefits of this small fruit.
Idaho in Costco Mexico
Through the Idaho Potato Commission, Imalinx contacted Idahoan Foods with the buyer of Costco.
Zespri Kiwifruit in “Viviana en tu cocina” TV programm
Zespri kiwifruit participated in the national television program “Viviana en tu cocina” as part of the public relations program in Costa Rica.
Panama and Colombia Trade Mission for Potato growers
Trade Mission coordinated with WUSATA and the Idaho Potato Commission and executed to increase the market share of Idaho potatoes in new countries of Latin America. On January 2013, the Idaho Potato Commission in alliance with WUSATA (Western United States Agricultural Trade Association) participated in a Trade Mission to Panama and Colombia. Several Idaho Potato growers and […]
Children’s Health by Zespri kiwifruit
Zespri Kiwifruit conducted its first annual campaign focused on Children’s Health, combined with the sumpermarket chain Soriana.
Cooking Workshop with Idaho Potatoes in British American School
The Idaho Potato Commission sponsored a cooking workshop in the British American School with chef Natalia Delgado.
Sanborn’s Menu Promotion with Idaho Potatoes
Products from the Idaho Potato Commission participated in a special menu of the restaurant chain Sanborn’s at a national level.
Idaho Potatoes in Madrid Fusión, Mexico
On May 23rd, 2012, the Idaho Potato Commission was contacted through Imalinx with a special request for taking Idaho Potatoes to the presentation of chef Willow Benet (chef of the restaurant Pikayo in Puerto Rico), within the event Madrid Fusión, an international competition of gastronomy carried out for the first time in Mexico. The key messages of versatility and quality […]
Development of recipes with California pomegranates
As part of the marketing program for California pomegranates, simple recipes were developed for media and opinion leaders in consumer groups.