In 2009, a group comprised by the main importers of kiwifruit in Latin America travelled to New Zealand, where they visited the most important regions of fruit cultivation, the port of Tauraga and the city of Auckland.

The objective of increasing imports of the brand Zespri into Latin America was achieved. That same year Brazil increased its number of importers by 60% and the general program of Latin America increased by 40% in comparison to the previous season.

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