The contest was directed to Zespri buyers at Costco. The participants had to send the proof of payment and a creative recipe using Zespri kiwifruits.
Silvia was the winner of the contest with a delicious recipe of caramelized Linguini containing Gold kiwifruit. After its trip she delivered a testimonial which was published in the membership club’s magazine, making her a loyal consumer and ambassador for Costco and Zespri.
The gathering of data from competitors was fundamental to create a data base which was used to prepare the communication strategy for the next season of Zespri kiwifruit.