The event had two principal approaches. On one side, the menu created by host chefs Jared Reardon and Sonia Arias, consisted of a Thanksgiving dinner in which they integrated the products promoted by WUSATA.
The second objective was to develop material and activities for young people and children in an entertaining promotion, in order to teach them the story behind the festive days of Mexico and United States.
There was a total mass media coverage of more than $60,000 dollars and giant banners were placed within stores. In general, the campaign resulted in an increase of over $7 million dollars.