In 2015,
McDonald’s and Zespri Kiwifruitfruit joined their efforts to develop a healthy feeding
program for families through the promotion of including Zespri Sungold Kiwifruit variety in McDonald’s Happy Meal.
As part of
this launching campaign, at McDonald’s branch in Sunken Park, a recording
was held, of children and parents experimenting and enjoying a delicious Zespri Sungold kiwifruit where they knew the benefits of the
product and were given the brand promotions.
The campaign
lasted 5 weeks, around 1.3 million kiwifruits were delivered to more than
400 restaurants in the country and having an impact of more than 1 million
smiles achieved.
