California Agriculture Department Delegation Visits Mexico
The Secretary of the California Department of Food and Agriculture, Karen Ross, visited Mexico with a delegation of 16 people from different sectors of food and agriculture. A tour was conducted in one of the most emblematic markets in Mexico City, “Mercado Jamaica”, also Imalinx coordinated special events with high profile guests, appointments in SAGARPA, ANTAD, Wal-Mart and a business panel with […]
Culinary Institutes Program in Mexico by Blueberry Council
The Blueberry Council through Imalinx coordinated a Culinary Institutes Program in renowned culinary schools located in Mexico City and Cancun.
Blueberries Council participates in Health Show “Salud y Bienestar”
For the first time, blueberries participated in the program of the consumer show “Salud y Bienestar” (Health and Well-being) to reveal the benefits of this small fruit.
Panama and Colombia Trade Mission for Potato growers
Trade Mission coordinated with WUSATA and the Idaho Potato Commission and executed to increase the market share of Idaho potatoes in new countries of Latin America. On January 2013, the Idaho Potato Commission in alliance with WUSATA (Western United States Agricultural Trade Association) participated in a Trade Mission to Panama and Colombia. Several Idaho Potato growers and […]
Healthy consumption of U.S. kernel popcorn
Creation of a program directed to final consumers, particularly families with children, to encourage healthy eating of popcorn from United States in Mexico and Costa Rica.
Popcorn USA at cinemas from Costa Rica
As a result of a successful campaign, Popcorn USA created an alliance with one of the most important cinema chains in Costa Rica.
TV campaign with Popcorn USA
Imalinx implemented a television campaign with TV Azteca with the objective of promote consumption of US kernel popcorn.
Mexican restaurants promote menus with U.S. products
In three cities of the country a joint promotion was made with a restaurant chain to develop menus containing California pomegranates and yellow onions.
Tasting menu of blueberries at restaurant Jaso
Menu elaborated by two renowned chefs, inspired on blueberries and available during a whole month at restaurant Jaso in Mexico City.
Paulina Abascal as spokeswoman of blueberries
Imalinx achieved to position blueberries as a versatile and added value product with a “more than just for muffins” approach. On joint efforts with the renowned chef, Paulina Abascal, an integral campaign was developed with participation on television programs, radio and magazine articles. In alliance with the magazine “Pasión por la Cocina” a contest was […]
Thanksgiving dinner at restaurant Jaso and seasonal promotion
As part of the seasonal promotions with the Western United States Agricultural Trade Association (WUSATA), a Thanksgiving dinner at the restaurant Jaso located in Mexico City was arranged
On-line seminars on Mexican market trends
On-line seminars, which showed the overview of specific industries, allowed to increase the presence of interested companies in Mexican and Central American