Paulina Abascal as spokeswoman of blueberries
Imalinx achieved to position blueberries as a versatile and added value product with a “more than just for muffins” approach. On joint efforts with the renowned chef, Paulina Abascal, an integral campaign was developed with participation on television programs, radio and magazine articles. In alliance with the magazine “Pasión por la Cocina” a contest was […]
Thanksgiving dinner at restaurant Jaso and seasonal promotion
As part of the seasonal promotions with the Western United States Agricultural Trade Association (WUSATA), a Thanksgiving dinner at the restaurant Jaso located in Mexico City was arranged
On-line seminars on Mexican market trends
On-line seminars, which showed the overview of specific industries, allowed to increase the presence of interested companies in Mexican and Central American
Culinary demonstrations in universities of Mexico
Two culinary demonstrations were arranged in different universities of Mexico City, focused on the integration of blueberries and in products from western United States.
Trade mission to the Western United States
Trade missions to the western United States allowed to strengthen relationships between importers and buyers of fresh products in Mexico and exporters from the United States, such as importers in Oregon. In the picture, Mexican importers of fresh products in Oregon.
Litehouse Dressings arrived at the Mexican market
The Litehouse Dressings, an Idaho company of premium dressings and other food products, entered the Mexican market.
Training for exporters at the Mexican frontier
Fresh produce exporters from the United States were part of an interactive experience at the east frontier of Mexico in order to understand the procedures and requirements to effectively export to the market.