Launching event for the Season of Zespri® in Mexico.
Zespri joined the most important navigation platform in Latin America to bring its users closer to the Zespri kiwifruit sale points.
Zespri participated in the second edition of the massive Yoga for Peace event in Mexico.
Media and gastronomy bloggers enjoyed breakfast made with both varieties of kiwifruit Zespri: SunGold and Green.
As part of the activations during the Zespri Kiwifruit program with McDonald’s, the recovery snack after the 5K race organized by McDonald’s Mexico was a delicious Zespri kiwifruits. This activity helped to consolidate Zespri’s positioning in the Happy Meal. The McDonald’s Race was held in Mexico City and more than 2,000 participants enjoyed a delicious kiwifruit at the end of the race. […]
Zespri Kiwifruitfruit and McDonald’s joined efforts to develop a fruit promotion campaign included in the Happy Meal.
A press conference was coordinated to promote the alliance of Zespri and McDonald’s Mexico. Presenting the scoop of Zespri Kiwifruits in the Happy Meal worldwide. National media interviewed Carol Ward, General Manager of Marketing at Zespri, and Félix Ramírez, Head of Corporate Communications at McDonald’s Mexico. In addition to this event, interviews with international media resulted […]
Zespri participated in the Kids Emotion event.
Zespri presented the both varieties of kiwifruit to health specialits with the aim to increase brand awareness with potential spokersperson.
Zespri kiwifruit participated in the national television program “Viviana en tu cocina” as part of the public relations program in Costa Rica.
Zespri Kiwifruit conducted its first annual campaign focused on Children’s Health, combined with the sumpermarket chain Soriana.
A multinational trade mission for kiwifruit, importers from Mexico, Argentina and Brazil travelled to New Zealand.