Zespri gave away a trip to New Zealand through a contest in alliance with Costco Mexico.
Zespri created one of the most successful direct marketing campaigns in Costco’s magazine Contacto.
In alliance with Les Mills, a physical conditioning company, more than 1,000 trainers became spokesmen of Zespri kiwifruit.
A children’s cooking class was carried out thanks to the alliance between Zespri kiwifruit and T-fal.
In 2004, the centenary of the arrival of the kiwifruits to New Zealand from China was celebrated, and media from Asia, Europe and America participated in the program.