On July 23 and 24, Imalinx participated as the representative of the California Milk Advisory Board (CMAB), American Pistachio Growers (APG), Popcorn USA, and the Raisin Administrative Committee (RAC) in the Power Flag Elite Monterrey, one of the largest flag football tournaments in Mexico. This edition brought together 83 teams and approximately 2,000 attendees, including players, families, and public figures.
The participation helped position different U.S. products and categories among a family and sports oriented audience, highlighting California Cheese Strings as a nutritious and convenient snack, raising awareness of APG pistachios among an audience aligned with its target market, communicating Popcorn USA popcorn as a healthy snack option, and promoting RAC raisins as a practical and healthy choice for daily consumption.
Attendees competed in a skills game to win promotional items from the accounts. They were also able to sample Joseph Farms’ cheese strings, thanks to the support of Laben, a distributor of CMAB products, which provided them.
The activation generated conversations with parents and young people around the product’s attributes, showing interest both in the flavor and in where to purchase the products.
