Imalinx participated in “Back to School: Health Bytes Happy Kids,” an event organized by the U.S. Consulate General and the U.S. Agricultural Trade Office in Monterrey, held on Monday, September 21 at the residence of Consul General Melissa A. Bishop. The initiative introduced nearly 100 parents to U.S. products as options for school lunches, highlighting natural mozzarella cheese sticks from California dairy producers and Sun-Maid California raisins. The goal was to connect these products with consumers who have significant influence on purchasing decisions and word-of-mouth recommendations in the local market.
The experience combined sampling, and a live culinary demonstration. Each association had a dedicated space to share promotional materials, nutritional information, and product samples, while a chef demonstrated how the products could fit naturally into everyday family meals. At the end of the event, participants received lunch bags with product samples, including Joseph Farms’ mozzarella cheese sticks from CMAB, provided by Laben.
The activation generated a positive response and new opportunities for product positioning and business development. Several attendees said the mozzarella cheese sticks were new to them and expressed an intention to purchase them, while many experienced California raisins as a school-lunch option for the first time. The presence of representatives from the retail and food-processing industries also created business opportunities for both product categories and strengthened the potential for future collaboration with the U.S. Agricultural Trade Office.
