In coordination with the Western United States Agricultural Trade Association (WUSATA), Imalinx successfully organized a trade mission in Mexico City and Monterrey, bringing together 16 U.S. companies from the grocery, pet products, and alcoholic beverages sectors. The mission also welcomed buyers from Mexico, Costa Rica, Guatemala, Peru, and El Salvador.
Throughout the mission, a total of 380 one-on-one business meetings were held across both cities, enabling direct engagement between U.S. exporters and Mexican and Latin American buyers. As part of the agenda, participants took part in a product showcase hosted at the facilities of one of the industry’s leading importers, where products were presented and samples were submitted for potential opportunities in the retail and foodservice channels.
The program also included strategic visits to key supermarket chains such as HEB, City Market, Chedraui, Costco, and Walmart, as well as market educational sessions focused on the Latin American market and import processes, delivered by the U.S. Department of Agriculture.
This trade mission strengthened commercial ties between the United States and Latin America while creating valuable market expansion and growth opportunities for the participating companies.
