On July 4th, the spirit of American Independence was celebrated at both branches of Pinche Gringo BBQ in Mexico City—Polanco and Patio. The event featured the participation of two iconic U.S. products: Idaho Potatoes and California Raisins.
Following the joint planning with the team from Pinche Gringo Barbecue and the account executives from Imalinx, we organized giveaways and State Fair-style games to celebrate the holiday and create memorable connections with the restaurant’s customers.
With a total attendance of 2,000 people across both locations, the California Raisins activation handed out promotional bags of chocolate-covered raisins to attendees. As a special treat, 50 of these bags contained a surprise prize: the official raisin plush toy, which was received with great enthusiasm by the public.
As part of the Idaho Potatoes activities, a game called “Potato-in-one,” inspired by the classic “Hole-in-one,” was held. Participants had to throw balls and, if they made 4 out of 5 shots, they won prizes such as Spuddy Buddies, potato mashers, or recipe cards.
Additionally, a special menu item called Freedom Fries, made with Idaho fries, cheese, and brisket, was featured throughout the month. Tent cards were placed to promote the dish. Thanks to these efforts, 151 orders were recorded during the event, and from July 1st to 21st, a total of 723 orders were sold.
The participation of these American products not only added flavor and value to the event but also strengthened their visibility among local consumers, creating a positive and memorable experience around the brands.
