Popcorn USA took part in the Christmas in the Park season to increase brand awareness, highlight the benefits and versatility of popcorn, and boost sales during a key time of the year.
From December 8 to 13, the brand had a presence at four food stations across the park, featuring a holiday-themed video on Popcorn USA’s digital menu screens to support product sales.
In addition, an in-park activation with the distribution of promotional materials helped strengthen brand presence and create direct interaction with consumers.
