The Italian Chamber of Commerce and the California Milk Advisory Board organized the fourth edition of the Mexican Pizza Championship where 8 pizza makers from different cities and restaurants competed to obtain the “Best Mexican Pizza maker 2018” and will represent Mexico in the Pizza World Championship in Naples, Italy.
With more than 500 spectators among industry professionals and pizza lovers, each participant had to bake three different types of pizza: classic, creative and aesthetic using high quality ingredients and with the best flavor.
The jury was conform by representatives of the Italian Chamber of Commerce in Mexico, The Accademia Italiana della Cucina, industry experts and opinion leaders:
During the 2018 season, representatives of the Real California Milk brand in Mexico met with regional media in Monterrey, Cancun and Tijuana to give interviews and advertise the added value of the Real California Milk certification label on dairy products made with milk 100 % of cow milk.
There were 20 interviews with television, radio and printed media to talk about dairy consumption in Mexico, the benefits of including them in the daily diet, the importance of identifying the certification label that guarantees products made with 100% cow milk, and the availability of products under the label of Real California Milk in the Mexican market. With this initiative, it was possible to create an impact of more than 3 million consumers in different Mexico regions and raise awareness about the importance of dairy products in the Mexicans diet.
During the 2018 season, representatives of Zespri® Kiwifruit in Mexico met with regional media in Chihuahua and Monterrey to give interviews and advertise the value of Zespri® Kiwifruit.
As a result of the interviews, it was possible to reach an audience of 918,230 consumers, through television, radio and newspaper programs. Touching main topics such as the origin of kiwis, varieties, health benefits and how to eat them.
During the 2018 season, representatives of Zespri® in Mexico met with the regional media of Chihuahua and Monterrey to give interviews and publicize the value of Zespri® kiwifruit.
The 2018 season of kiwi Zespri began with a vitality breakfast launching, assistants were welcome with a fullbody functional class and later, they enjoy the taste of kiwis Zespri in a breakfast.
Brand’s representatives also participated in the event: Head of Marketing for Americas, Raul Murguía and the Marketing Director in Mexico, Ines Masallach, as well as the nutritionist Mariana Mancera, as the brand spokeswoman in nutrition subjects.
Reuniting 35 media in Mexico City, they managed to hit to 140.701 consumers in the metropolitan area.
The first event of the year organized by Real California Milk took place in NH Hotel Collection to receive more than 34 media and bloggers, food and specially cheese lovers.
The event was attended by four chefs: Consuelo Herrera, executive chef of Real California Milk, Iván Millán, Claudia Villegas and Zianya Palma, student of the CESSA and winner of a Class Masters organized by Real California Milk. The event offered a gastronomical route with recipes prepared with cheese in its main varieties: Mozzarella, Monterey Jack and Cheddar cheese.
The participation of media resulted in 26.463.854 impacts generated through different channels: social media, blogs, digital notes, interviews and magazines that promoted the Real California Milk seal.
Read the digital notes :
As part of the beginning of the Yellow Onions season, dinner was organized at the Jaso Restaurant in Polanco at Mexico City with more than 20 media from the gastronomic sector.
Chefs Sonia Arias and Jared Reardon of the Jaso Restaurant, were the creators of the exquisite dinner menu that was presented to the attendees to show them the versatility of the Yellow Onions and their mild, slightly spicy flavor.
Some of the prominent media and guests who attended the dinner are representatives of the Editorial Televisa and members of the United States Department of Agriculture.
At the end of the event, each guest received a promotional kit with product information to take home the flavor of the Yellow Onions.
As part of the consumer public relations program of the Idaho Potato Commission, Imalinx contacted a group of international bloggers to travel to Idaho and live the experience of knowing the entire process that the Idaho Potatoes go through to reach the consumer table.
The publications of all participants talked about the benefits, the way of harvest, the added value, recipes and the experience lived in Idaho.
The group was made up of bloggers focused on food from Guatemala, Costa Rica, Mexico, Panama and Puerto Rico.
Formed by Chef Citlali Huerta and Hussein Cárdenas of the TV Azteca program called “Con ganas” (with willingness) in the northern region of Mexico. With more than 3,000 followers on Facebook. Additionally, the Chef also published in her personal account with more than 2,000 followers.
With more than 14,790 followers on Instagram, 5,500 followers on Facebook and 2,000 on Twitter. The author, Jorge Chanis made publications using the hashtag #RicasPapasDeIdaho.
Mara Corado Valls, the owner of NuChef, with more than 3,000 followers on Instagram and Twitter and approximately 1,000 followers on Facebook.
An account with more than 5,700 followers on Facebook, 4,297 on Twitter and 3,065 on Instagram. He published the best moments of the experience and some with content focused on the Idaho Potato harvest.
At the end of the project, the 4 bloggers totaled 73 posts in the 3 social networks. Approximately 55,000 people were reached, and the posts generated traffic to our Idaho Potato Fan Page on Facebook.
In order to promote the Zespri kiwifruits, a breakfast was organized at the Zapote Restaurant in Mexico City, and media and
bloggers focused on gastronomy and nutrition were invited to enjoy both
varieties of Zespri kiwifruit, Sungold and Green in different
presentations of meals and drinks.
During lunch, the
attendees were explained the gastronomic and nutritional benefits that Zespri offers, as well as its quality level and what
differentiates it from other fruits.
Representatives of
the New Zealand Embassy attended the event and spoke about the importance of
the alliance between the two countries.
A press conference was coordinated to promote
the alliance of Zespri and McDonald’s Mexico. Presenting the scoop of
Zespri Kiwifruits in the Happy Meal worldwide.
National media interviewed Carol Ward, General Manager of Marketing at Zespri,
and Félix Ramírez, Head of Corporate Communications at McDonald’s Mexico.
In addition to this event, interviews with international media resulted in
articles and high visibility for Zespri and McDonad’s.
One of the most important markets for kiwis Zespri is Costa Rica, due to this reason a media tour was carried out to share Zespri’s brand awareness in television programs.
Starting from Viviana en Tu Cocina (Viviana in your kitchen) TV program, a leading women´s TV show in Costa Rica featuring ex-Miss Costa Rica Viviana Muñoz where the Imalinx Corporate Chef prepared Zespri recipes with the two varieties of kiwifruit.
The main objective was to show how to eat the product and the versatility of preparing dishes and snacks with this fruit. As a result of the program, the demand of Zespri kiwifruits and the brand positioning was the highest level registered within the region for three years