From January 13 to 15, we welcomed representatives from Real Milk California from 13 different countries to San Miguel de Allende, Guanajuato, Mexico, as part of the 2026 Reps Meeting.

This event is held annually in different countries where the California Dairy Council has representative offices, with the aim of presenting industry trends, innovations, and the activities and results of strategies implemented in each country to promote the consumption of California dairy products.

Through intensive planning of all logistics and meticulous attention to detail, we successfully hosted 35 attendees from the United States, Taiwan, Cambodia, Chile, the Philippines, Korea, Japan, Singapore, Indonesia, Thailand, Vietnam, Malaysia, and China.

In addition to the meetings, where we fostered dialogue, shared ideas and proposals, and bonded through fun activities, we gave all the representatives a deeper insight into Mexican culture, traditions, and cuisine.

“The reps meeting in San Miguel was truly unforgettable […] —it was beautifully done.” —Theeravee Ungkuvorakul, Real California Milk representative in Thailand.

“I see this global representative meeting as more than just a moment to align goals—it’s an opportunity to truly understand one another’s perspectives and strengthen how we work together across regions. When we bring diverse voices to the table with openness and respect, we don’t just share updates—we build trust, spark better ideas, and create solutions that are more inclusive and effective. I’m looking forward to meaningful discussions, honest insights, and leaving this meeting with a stronger sense of shared purpose.” —Janet Arellano, International Director of Business Development