The Idaho Potato Commission, in collaboration with the importer Vidimports (also known by its acronym VPC), planned and conducted a training session for 68 members of its sales force from the central region of the country. The main objective of this activity was to inform them about the characteristics, origin, and quality of Idaho Russet potatoes, equipping them with tools to effectively sell the product.
After speaking with the distributor and evaluating how to improve the experience, we identified that incorporating a tasting of three different recipes, along with an educational quiz, would further reinforce their learning. Welcome kits were handed out, including t-shirts, Spuddy Buddies, and participation certificates.
In collaboration with Chef Juan Manuel, who led the tasting, attendees were guided through the features of Idaho Russet potatoes, how the dishes were prepared, and best cooking practices. Participants enjoyed French fries, mashed potatoes, and chocolate truffles made with potatoes to round out the experience.
The activity was a great success and helped strengthen the sales team’s knowledge of Idaho Russet potatoes while creating a dynamic, engaging, and enriching environment.
Initiatives like this one reinforce the commitment of the Idaho Potato Commission and VPC to delivering high-quality products, supported by a well-trained and enthusiastic team ready to share their benefits with Mexican consumers.
